SOCIAL MEDIA IN AN ESTABLISHED CULTURE
Have you ever found yourself standing in the middle of your church lobby during a weekend gathering with a camera in hand, the only photographer in plain sight, and this anxiety-filled thought repeating over and over: “where do I even start?” Both hands *holding camera* are in the air: I have. It seems like with every click of the shutter I catch another confused glance as to why my camera and/or iPhone is pointed in their direction. Anyone know what I’m talking about?
If you’re living, you’ve been introduced to social media at one point or another (lol). Whether your favorite platform is Facebook, Instagram, Twitter, etc. or you’ve never used it, social media is an incredible tool and resource. Let’s be honest... it often consumes our daily lives without a blink of the eye. We use it for everything don’t we? All that to say — it is absolutely necessary for church congregations today. Why? As Jesus followers, we believe it’s all about people. And if it’s all about people, then we go where the people are. Social media plays a central role in how we communicate today and is only becoming more widely used and more pervasive. Instead of demanding them to step into our doors, we go to them. We use our creative gifts to promote, engage, and encourage both our congregation and the people who may never see or hear about Jesus otherwise.
Culture in an established church often doesn’t include a normalcy of social media - but that’s where I come in. It hasn’t been easy, and it often can still feel intimidating, but when the focus shifts on the life of your church rather than the current circumstance — it makes all the difference. There’s SO much history in an established church, there are lives being changed daily... literally, healing taking place, relationships being restored, the list goes on and on. I get to capture this!? I get to show what Jesus is doing in and through the lives of the church? I get to encourage and produce life-giving content for people who are in search of hope, daily? What a dream. I won’t lie... It can be both incredibly exciting and terrifying to be the first photographer people see in church, or to hold the responsibility of producing content that will be subconsciously compared to that of mega churches with social media teams of multiple photographers, creatives, editors, curators, and managers. However, I know and believe in what I do as a pioneer in this area of creativity. Currently, I am navigating how to build the necessary roles of a successful and thriving social media team. I can’t do it alone, and I wouldn’t want to - but it’s a start. I’m encouraged knowing there’s only room for growth, and the opportunity for creatives to be part while discovering their purpose. Interested in joining my team? Let’s grab coffee! We’ll need it.